Good to Great
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Kressel
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Dec 18, 2012 09:36AM

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I think it has something to do with the unspoken promises the title makes. However you can't very well sell a book called "I Can't Prove it But Here's My Opinion On What Makes a Company Great" can you?

What I would really recommend is the addendum to the book: From Good to Great and the Social Sectors. This is a quick read and I felt put things in a much more up-to-date and concrete light.
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