Usp Quotes

Quotes tagged as "usp" Showing 1-1 of 1

“A Job to be Done describes the “better me.” It answers the question, “How are you better since you started using [product]?” and “Now that you have this product, what can you do now that you couldn’t do before?”
― Alan Klement, When Coffee & Kale Compete: Become Great at Making Products People Will Buy