Entity Optimization Quotes

“Here's what I have come to understand about SEO:
SEO is not looking at GSC, Google Analytics, SEMrush.
SEO is not looking at Ahrefs, Semrush.
SEO is not running Screaming frog, Botify.
SEO is the APPLICATION of data, processed through EXPERIENCE and INDUSTRY KNOWLEDGE, to take action that adds new ENTITY INFORMATION for ALGORITHMS to process.”
― Jeremy Rivera, I Self Published An SEO Book & All I Got Was This Lousy Knowledge Panel: A Cynical Ploy To Show Off The Absurd Nature of SEO

“A relationship fact gets corroborated twice — once by whoever states it, and again by the credibility the other entity lends to the claim.”
― Paul Truscott, Link Building in the Era of AI Search Engines