Edlp Quotes

“Simplicity IS the new EDLP (every day low price)!”
― Ted Rubin, Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

“RETAIL RELEVANCY is all about SIMPLICITY... you make her life easier, she will buy from you again, and again, and again.”
― Ted Rubin