Jim Signorelli > Jim's Quotes

“Marketing shouldn't feel like marketing. It should feel like a story.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

“They have no power to improve their lives, but they have the power to make others even more miserable. And the only way to prove to yourself that you have power is to use it.”
― Octavia E. Butler, Parable of the Sower