Iliyana Stareva > Iliyana's Quotes

“This is an important lesson to remember when you're having a bad day, a bad month, or a shitty year. Things will change: you won't feel this way forever. And anyway, sometimes the hardest lessons to learn are the ones your soul needs most. I believe you can't feel real joy unless you've felt heartache. You can't have a sense of victory unless you know what it means to fail. You can't know what it's like to feel holy until you know what it's like to feel really fucking evil. And you can't be birthed again until you've died.”
― Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“After all, you can't truly be happy if you've never known pain. You can't truly feel joy if you've never felt heartbreak. You can't know what it's like to be filled unless you've been empty.”
― Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“Dreams won't always take you on a straight path to destiny but they're usually related to what your soul wants for you. They'll force you to ask yourself the hard questions, they'll kick your ass and more importantly, they'll turn you on.”
― Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“Sometimes, if not most of the time, you find out who you are by figuring out who and what you are not.”
― Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“The consumer isn't a moron. She is your wife.”
― David Ogilvy, Confessions of an Advertising Man

“Where people aren’t having any fun, they seldom produce good work.”
― David Ogilvy, Confessions of an Advertising Man

“We aim to please Miss Steele”
― E.L. James, Fifty Shades of Grey

“Laters, baby.”
― E.L. James, Fifty Shades of Grey

“Passion makes a person stop eating, sleeping, working, feeling at peace. A lot of people are frightened because, when it appears, it demolishes all the old things it finds in its path.

No one wants their life thrown into chaos. That is why a lot of people keep that threat under control, and are somehow capable of sustaining a house or a structure that is already rotten. They are the engineers of the superseded.

Other people think exactly the opposite: they surrender themselves without a second thought, hoping to find in passion the solutions to all their problems. They make the other person responsible for their happiness and blame them for their possible unhappiness. They are either euphoric because something marvelous has happened or depressed because something unexpected has just ruined everything.

Keeping passion at bay or surrendering blindly to it - which of these two attitudes is the least destructive?

I don't know.”
― Paulo Coelho, Eleven Minutes

“All my life, I thought of love as some kind of voluntary enslavement. Well, that's a lie: freedom only exists when love is present. The person who gives him or herself wholly, the person who feels freest, is the person who loves most wholeheartedly.”
― Paulo Coelho, Eleven Minutes

“You don't get to choose if you get hurt in this world...but you do have some say in who hurts you. I like my choices.”
― John Green, The Fault in Our Stars

“The world is not a wish-granting factory.”
― John Green, The Fault in Our Stars

“Tweaking bad Web content is just putting lipstick on a pig.”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
― Steve Jobs

“People who know what they’re talking about don’t need PowerPoint.”
― Walter Isaacson, Steve Jobs

“If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle things - that's when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It's a discipline; you have to practice it.”
― Walter Isaacson, Steve Jobs

“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.”
― Walter Isaacson, Steve Jobs

“The role of leaders is not to get other people to follow them but to empower others to lead.”
― Bill George, True North: Discover Your Authentic Leadership

“The reality is that no one can be authentic by trying to be like someone else. There is no doubt you can learn from their experiences, but there is no way you can be successful trying to be like them. People trust you when you are genuine and authentic, not an imitation.”
― Bill George, True North: Discover Your Authentic Leadership

“If you don’t make a conscious effort to visualize who you are and what you want in life, then you empower other people and circumstances to shape you and your life by default.”
― Stephen R. Covey, The 7 Habits of Highly Effective People Personal Workbook

“PR people excel at content.
PR people such at measurement.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“Inbound PR is about transforming an outdated agency business model and making it relevant again for the digital future.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“What sets Inbound PR apart from traditional PR is the ability to measure results.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“Enter Inbound PR, where content meets measurement and helps PR people show the real return on investment (ROI) of their efforts in the new digital era.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“Inbound PR combines the best of two worlds (public relations and inbound marketing) and alleviates PR's biggest weakness (measurement) and inbound's biggest challenge (content).”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“The biggest benefit of the Inbound PR model is that you use pull rather than push.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“Inbound PR can help you build brand awareness, generate leads (customer or media), nurture them, close them as customers or publishers, and then delight them to retain them with even better services, stories, and strong relationships.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“Inbound PR enables you to measure the real ROI of your efforts.”
― Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound