“what differentiates a good anything from a great anything you care to think about (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art… keep going) is that the great stuff, the things we give a damn about, have the heart left in them.”
―
Bernadette Jiwa,
Difference: The one-page method for reimagining your business and reinventing your marketing