“The body which will be loved is in advance selected and manipulated by the lens, subjected to a kind of zoom effect which magnifies it, brings it closer, and leads the subject to press his nose to the glass: is it not the scintillating object which a skillful hand causes to shimmer before me and will hypnotize me, capture me? This “affective contagion,” this induction, proceeds from others, from the language, from books, from friends: no love is original. (Mass culture is a machine for showing desire: here is what must interest you, it says, as if it guessed that men are incapable of finding what to desire by themselves.)”
―
Roland Barthes,
A Lover's Discourse: Fragments