“Comparison Connection With this method you connect the person to a name that you already know. Let’s say we meet a person by the name of George. To make the name stick, we think of someone that we already know with the same name. Do you know another George? You may even think of someone famous with the same name, like George Clooney. Now all we do in our mind is compare the two people. What color hair does the George that we are meeting have? What color is the other George’s hair? By comparing this one feature you will be paying more attention than you would have before, therefore making a stronger connection.”