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Chip Heath

“action triggers have unexpected value. Gollwitzer says that when people predecide, they “pass the control of their behavior on to the environment.” Gollwitzer says that action triggers “protect goals from tempting distractions, bad habits, or competing goals.”

Chip Heath, Switch: How to Change Things When Change Is Hard
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Switch: How to Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard by Chip Heath
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