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Chip Heath

“Everything can look like a failure in the middle.” A similar sentiment is expressed by marriage therapist Michele Weiner-Davis, who says that “real change, the kind that sticks, is often three steps forward and two steps back.” If failure is a necessary part of change, then the way people understand failure is critical.”

Chip Heath, Switch: How to Change Things When Change Is Hard
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Switch: How to Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard by Chip Heath
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