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Chip Heath

“When people try to change things, they’re usually tinkering with behaviors that have become automatic, and changing those behaviors requires careful supervision by the Rider. The bigger the change you’re suggesting, the more it will sap people’s self-control.”

Chip Heath, Switch: How to Change Things When Change Is Hard
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Switch: How to Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard by Chip Heath
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