“A fighter pilot collects data on an enemy pilot by observing. He analyzes by orienting himself to the enemy. He decides what to do, then acts. When Boyd broke thinking into those steps, he discovered something interesting: Whichever pilot goes through the process quickest is the one who usually wins. He called going through the process and repeating it a loop. Boyd’s name for thinking: the OODA Loop. When you get to the end, you start the process again. You gather data on what you just did, analyze that data, and make another decision, followed by another action. Then you do it again. Whoever “loops” most quickly in a dogfight? They usually win. Because of Boyd’s OODA Loop, the U.S. Air Force made a change. They wanted planes to let a pilot go through the OODA Loop as quickly as possible. Planes that moved as quickly as a pilot could think. The process helped the Air Force think more clearly, too. As an organization. Thinking about how a pilot thinks, they made changes. Big changes. They ditched their old way of doing things. Approached the problem differently. Came up with a new plan for more maneuverable, responsive aircraft.”