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Chip Heath

“1. The future is not a “point”—a single scenario that we must predict. It is a range. We should bookend the future, considering a range of outcomes from very bad to very good.     •  Investor Penstock bet on Coinstar when his bookend analysis showed much more upside than downside. • Our predictions grow more accurate when we stretch our bookends outward. 2. To prepare for the lower bookend, we need a premortem. “It’s a year from now. Our decision has failed utterly. Why?” • The 100,000 Homes Campaign avoided a legal threat by using a premortem-style analysis. 3. To be ready for the upper bookend, we need a preparade. “It’s a year from now. We’re heroes. Will we be ready for success?”     •  The producer of Softsoap, hoping for a huge national launch, locked down the supply of plastic pumps for 18 to 24 months. 4. To prepare for what can’t be foreseen, we can use a “safety factor.”     •  Elevator cables are made 11 times stronger than needed; software schedules include a “buffer factor.” 5. Anticipating problems helps us cope with them. • The “realistic job preview”: Revealing a job’s warts up front “vaccinates” people against dissatisfaction.     •  Sandra rehearsed how she would ask her boss for a raise and what she’d say and do at various problem moments. 6. By bookending—anticipating and preparing for both adversity and success—we stack the deck in favor of our decisions.”

Chip Heath, Decisive: How to Make Better Choices in Life and Work
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Decisive: How to Make Better Choices in Life and Work Decisive: How to Make Better Choices in Life and Work by Chip Heath
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