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Charles Duhigg

“Creativity is just problem solving,” Ed Catmull told me. “Once people see it as problem solving, it stops seeming like magic, because it’s not. Brokers are just people who pay more attention to what problems look like and how they’ve been solved before. People who are most creative are the ones who have learned that feeling scared is a good sign. We just have to learn how to trust ourselves enough to let the creativity out.”

Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business
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