“Once the Q&A session begins, you should abide by the following ground rules: • When someone asks a question, make sure it is heard by everyone. Repeat the question if necessary. • To encourage more questions from the audience, respond to initial volunteers by saying, “That is an excellent question.” • Don’t let one person dominate the Q&A session; if no one else volunteers, call on one of your “planted” questioners. • Don’t let anyone give a speech instead of posing a question; if someone starts down that road, ask him or her politely to get to a question. • If you are asked an unexpectedly tough question, repeat the question to give yourself time to think of a good answer. • Give a thoughtful answer to each question, but don’t go on too long. An in-depth answer might be of interest only to the person who asked.”