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Philip G. Zimbardo

“Heroism can be defined as having four key features: (a) it must be engaged in voluntarily; (b) it must involve a risk or potential sacrifice, such as the threat of death, an immediate threat to physical integrity, a long-term threat to health, or the potential for serious degradation of one’s quality of life; (c) it must be conducted in service to one or more other people or the community as a whole; and(d) it must be without secondary, extrinsic gain anticipated at the time of the act. Heroism in service of a noble idea is usually not as dramatic as”

Philip G. Zimbardo, The Lucifer Effect: Understanding How Good People Turn Evil
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The Lucifer Effect: Understanding How Good People Turn Evil The Lucifer Effect: Understanding How Good People Turn Evil by Philip G. Zimbardo
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