“In the West, people typically gesture in front of themselves when talking about the future. In one study, participants contemplating the future even tended to lean forward, while those recalling the past tended to lean backward. It seems that we're not in a position to decline our inclination to regard the future as something in front of us.
In South America, however, speakers of Aymara gesture behind themselves when talking about the future. Why? In Aymaran culture, the past is ahead because it is already known and can therefore be seen. The future, in contrast, is unknown and can't be seen; therefore, it is located behind the speaker. Aymaran and Western embodied concepts of the past and future are contradictory, yet they are based on identical bodily metaphors.”
―
I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World
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I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World
by
James Geary785 ratings, average rating, 109 reviews
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