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Chip Heath

“We discussed the Curse of Knowledge in the introduction—the difficulty of remembering what it was like not to know something. Accuracy to the point of uselessness is a symptom of the Curse of Knowledge. To a CEO, “maximizing shareholder value” may be an immensely useful rule of behavior. To a flight attendant, it’s not. To a physicist, probability clouds are fascinating phenomena. To a child, they are incomprehensible. People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”

Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck
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Made to Stick: Why some ideas take hold and others come unstuck Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath
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