“We think about mortality so little, these days, except to flail hysterically at it with trendy forms of exercise and high-fiber cereals and nicotine patches. I thought of the stern Victorian determination to keep death in mind, the uncompromising tombstones: Remember, pilgrim, as you pass by, As you are now so once was I; As I am now so will you be.…Now death is un-cool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself.”