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Chip Heath

“a secondary effect of being angry, which was recently discovered by researchers, is that we become more certain of our judgments. When we’re angry, we know we’re right, as anyone who has been in a relationship can attest.”

Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck
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Made to Stick: Why some ideas take hold and others come unstuck Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath
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