“Cal: "I'm really sorry, Professor, but how do you explain these ? Swiss Cake Rolls. That doesn't rhyme; it's not cute; it's not childlike. And this is one of our most-respected snack foods, is it not? How is that, Professor? Hmmm?"
Eliot: "Well, isn't it obvious? We trust the Swiss for their ability to engineer things, to build with precision."
Cal: "We do?"
Eliot: "Do I even have to mention Swiss watches? Swiss Army knives? Swiss cheese? If anyone can build a non-threatening, non-lethal snack cake, it's the Swiss. They're neutral, we can trust them not to attack us with trans-fatty acids and sugar. I think you would feel differently if they were German Cake Rolls. North Korean Cake Rolls. I bet you wouldn't eat them."
Cal: "I bet I would.”