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Charles Duhigg

“This explained why Ehdaie had failed to communicate with so many patients over the years: He hadn’t been asking the right questions. He hadn’t been asking about their needs and desires, what they wanted from this conversation. He had assumed he already knew. And because he hadn’t bothered to figure out what mattered, he had deluged patients with information they didn’t care about. He resolved to change how he communicated, to stop lecturing and start asking better questions, to begin having proper dialogues.”

Charles Duhigg, Supercommunicators: How to Unlock the Secret Language of Connection
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