“Don’t confuse creativity and imagination with “thinking” either. Ray Bradbury said that thinking is the enemy of creativity because it’s self-conscious. When you think you sit calmly and try to reason through something in a structured, logical way. Creativity dances to a different tune. Once you flip that switch, things get a bit chaotic. Ideas start buzzing. Images start popping into your head. Fragments of all kinds of data find their way into orbit. We’re pulled in one direction, then suddenly our instincts send us flying in another. Material collides and fuses, disappears and reappears. This chaos is essential to the creative process. A breakthrough occurs when pieces happen to come together in unique and harmonic ways. “Our first endeavors are purely instinctive prompting of an imagination vivid and undisciplined,” Tesla wrote. “As we grow older reason asserts itself and we become more and more systematic and designing. But those early impulses, though not immediately productive, are of the greatest moment and may shape our very destinies.”