“But every decision you make about your speech must demonstrate that you’re talking for their benefit, not yours. As you proceed through the different parts of your speech, explain at every transition where you are: I’ve told you now about how we eat noodles in Texas. Now I’m going to tell you about how those crazy Luxembourgers eat noodles! If it seems inefficient to waste precious time talking about how you’re talking, instead of using every available second to transmit your message itself, consider the age-old adage, “Tell ’em what you’re gonna tell ’em; tell ’em; then tell ’em that you told ’em.” To return once more to Aristotle, public speaking has less to do with conveying information than it does with demonstrating credibility.”