(?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)
Rory Sutherland

“And in reality ‘context’ is often the most important thing in determining how people think, behave and act: this simple fact dooms many universal models from the start.fn11 Because in order to form universal laws, naïve rationalists have to pretend that context doesn’t matter.”

Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense
Read more quotes from Rory Sutherland


Share this quote:
Share on Twitter

Friends Who Liked This Quote

To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From


Browse By Tag