“When to use it: Focus charisma is appropriate for almost all business situations. It’s particularly useful when you need people to open up and share information. In fact, this is a great charisma style for management consultants or those in other professional services, such as lawyers, accountants, and financial advisers. Focus charisma can also be very helpful in difficult situations, such as negotiations or to defuse hostile conversations. On the other hand, avoid focus charisma when you need to appear authoritative or during emergencies when you need immediate compliance.”