“To prove it, Marcora and his colleagues tested a simple self-talk intervention—precisely the approach my teammates and I had laughed at two decades earlier. They had twenty-four volunteers complete a cycling test to exhaustion, then gave half of them some simple guidance on how to use positive self-talk before another cycling test two weeks later. The self-talk group learned to use certain phrases early on (“feeling good!”) and others later in a race or workout (“push through this!”), and practiced using the phrases during training to figure out which ones felt most comfortable and effective. Sure enough, in the second cycling test, the self-talk group lasted 18 percent longer than the control group, and their rating of perceived exertion climbed more slowly throughout the test. Just like a smile or frown, the words in your head have the power to influence the very feelings they’re supposed to reflect.”