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Bill McGowan

“The Draper Principle Don Draper, in case you don’t know, is the fictional character from the hit AMC show Mad Men. He plays the creative director of a Manhattan advertising firm and is known for his effectiveness at pitching ideas. I based the final principle on him because I believe it’s one he would teach you himself if he were not in fact a work of fiction. The best way to stay on point is to make sure the flow and focus of the discussion plays to your strengths. If it strays elsewhere, away from an area in which you can shine, transition it back. It’s the ole Don Draper adage, “If you don’t like what’s being said, change the conversation.”

Bill McGowan, Pitch Perfect: How to Say It Right the First Time, Every Time
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Pitch Perfect: How to Say It Right the First Time, Every Time (How to Say It Right the First Time, Every Time Hardcover) Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan
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