“The Curiosity Principle The best broadcast interviewers earn trust by displaying genuine interest, as if there is nowhere else they’d rather be. They demonstrate this by maintaining an engaged facial expression. One of the reasons viewers loved the former Meet the Press anchor Tim Russert was because you could see on his face how much he really loved his job. He exuded an “I can’t believe I get paid to do this” demeanor. He could ask tough questions but seemed warm rather than obnoxious as he did so. As a result, his questions never seemed low-blow- or gotcha-style.”