“One of the questions that I've been asked over and over again since Blink came out is, When should we trust our instincts, and when should be consciously think things through? Well, here is a partial answer. One straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated - when we have to juggle many different variables - then our unconscious thought processes may be superior. Now, I realize that this is exactly contrary to conventional wisdom. We typically regard our snap judgement as best on immediate trivial questions. is that person attractive? Do I want that candy bar? But Dijksterhuis is suggesting the opposite: that maybe that big computer in our brain that handles our unconscious is at its best when it has to juggle many competing variables.”