“Because feedback givers are abundant and our shortcomings seemingly boundless, we imagine that feedback can trigger us in a googolplex of ways. But here’s more good news: There are only three. We call them “Truth Triggers,” “Relationship Triggers,” and “Identity Triggers.” Each is set off for different reasons, and each provokes a different set of reactions and responses from us. Truth Triggers are set off by the substance of the feedback itself—it’s somehow off, unhelpful, or simply untrue. In response, we feel indignant, wronged, and exasperated. Miriam experiences a truth trigger when her husband tells her she was “unfriendly and aloof” at his nephew’s bar mitzvah. “Unfriendly? Was I supposed to get up on the table and tap dance?” This feedback is ridiculous. It is just plain wrong. Relationship Triggers are tripped by the particular person who is giving us this gift of feedback. All feedback is colored by the relationship between giver and receiver, and we can have reactions based on what we believe about the giver (they’ve got no credibility on this topic!) or how we feel treated by the giver (after all I’ve done for you, I get this kind of petty criticism?). Our focus shifts from the feedback itself to the audacity of the person delivering it (are they malicious or just stupid?). By contrast, Identity Triggers focus neither on the feedback nor on the person offering it. Identity triggers are all about us. Whether the feedback is right or wrong, wise or witless, something about it has caused our identity—our sense of who we are—to come undone. We feel overwhelmed, threatened, ashamed, or off balance. We’re suddenly unsure what to think about ourselves, and question what we stand for. When we’re in this state, the past can look damning and the future bleak. That’s the identity trigger talking, and once it gets tripped, a nuanced discussion of our strengths and weaknesses is not in the cards. We’re just trying to survive.”