“On the other hand, think about a world of ad-hoc organization, determined by whatever makes sense at the time. That’s more like a big pile of stuff on a desk instead of rows of items stringently arranged on shelves. Sure it may seem messy, but that’s just because it’s a different kind of organization: spontaneous, contextual order, easily reordered into a different context as need be. That image is a little bit like the Web itself, seen through Google’s lens: a world of infinite variety and little predetermined order; a world of dynamic structure, shaped differently for each observer.”