“In our pragmatic task-oriented culture we also learn that feelings are a source of distortion and should not influence judgments, and we are often cautioned not to act impulsively on our feelings. But, paradoxically, we may end up acting most on our feelings when we are least aware of them, all the while deluding ourselves that we are carefully acting only on rational assessments. We are often surprisingly oblivious to the influences that our feelings have on our judgments.”