“Keeping up with the content of accelerating change is really hard. Naturally we all share the inclination to focus on what we know, on our industry, or on our area of expertise, where we can be comfortable keeping up with what is changing. Yet trying to keep up with the content of accelerating change may actually be less important than keeping up with the context of accelerating change. There is a real difference between the content question “What changed?” and the context question “What is going on?” or “Why is this happening?”