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Dan Ariely

“poorerthanyou.com and “We're in Debt” wereindebt.com to “Make Love Not Debt” makelovenotdebt.com and Tricia's Web page: blogginga-waydebt.com). Leland noted, “Consumers are asking others to help themselves develop self-control because so many companies are not showing any restraint.”6”

Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
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