A Goodreads user
A Goodreads user asked Melina Druga:

What do you think is the best marketing tool for self published author's?

Melina Druga Thank you, Cookie, for your question.

I don't really think there is a cut and dry answer, nor do I think there is one tool that is better than the rest. Authors need to do market research and discover where their genres' readers are and then plan their marketing accordingly.

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