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Goodreads asked Spencer Jakab:

Where did you get the idea for your most recent book?

Spencer Jakab I've spent nearly a quarter century thinking and writing about investing, most recently for The Wall Street Journal. During that time I've been asked countless times what I think "about the market" or some specific stock. I feel like I already wrote the book in my head because my answer has been an extremely condensed version of it. "Heads I Win, Tails I Win" isn't just the best, most sincere advice I can give, though. It's delivered in a way that I think the greatest number of readers are likely to bother reading and are likely to remember.

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