Goodreads asked Ranan Lachman:

How do you get inspired to write?

Ranan Lachman The interesting thing was that once I started writing, it all poured out, something that really surprised me as I was afraid of the famous writer’s block. I decided to drive every weekend early in the morning to a coffee shop on the beach in Capitola, close to where I live, and do most of the writing and some of the research from there. I usually stayed there until the evening as I was so consumed by the writing. The subject matter was so interesting and overwhelming that writing about it, coming up with the frameworks and identifying the case studies for the book was a truly exhilarating experience that inspired me to keep going.

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