Ashley McAllister
asked
Andi Zeisler:
What's the most ridiculous example of marketplace feminism that you found while researching for your book?
Andi Zeisler
Oh my gosh, there are so many good (terrible) examples. There's an ad from the 1970s for Massengill douche that's definitely extra-special (I can't figure out how to post a photo, or I would). But suffice it to say that Massengill branded its douche as "Freedom Spray" and included a sort of campaign-style button in the ad.
More Answered Questions
Petra Kassun-Mutch
asked
Andi Zeisler:
So happy this book is out tomorrow! My question: Why do so many successful women in leadership and role model positions, when asked, say they are not a feminist.....right after they just finish giving luncheon speeches talking about how sexism affected their career. Sure, they made it, but not without extra struggle. They applaud themselves for making it over the wall. But have no interest in dismantling it. Why?
Sophia Flemming
asked
Andi Zeisler:
Andi, I am very excited to read your book! I was able to order it two weeks ago, and I cannot wait to delve into it! My questions is that since the bitch of Bitch Magazine and popular culture, what the downsides of feminism being in the spotlight, and what can I and other activists/writers/ do to contribute to how feminism is discuss and promoted?
Tyler
asked
Andi Zeisler:
The aggressive marketing of the book (thinking the emails lately) and its nature as a bonafide commodity seem contradictory to the main claim of the book. The book seems to be enthusiastically performing the main object of its critique, the commodification of feminism. How do you reckon the book's own status as a commodity? Where do the profits go for the book? Do you address this in your argument? Thanks!
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