Andi Zeisler

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Andi Zeisler

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July 2007


Andi Zeisler is a co-founder and creative/editorial director of Bitch Media, a nonprofit feminist media organization based in Portland, Oregon. Zeisler's writing, which focuses mainly on feminist interpretations of popular culture, have been featured in a variety of publications including Mother Jones, The San Francisco Chronicle, Utne Reader, The Women's Review of Books, and Ms. She is a former pop-music columnist for the SF Weekly and the East Bay Express, and also contributed to the anthologies Young Wives' Tales, Secrets and Confidences: The Complicated Truth About Women's Friendships (both from Seal Press), and Howl: A Collection of the Best Contemporary Dog Wit (Crown). She is the coeditor of BitchFest: 10 Years of Cultural Criticism ...more

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Andi Zeisler It's hard to say whether it's a necessary evil, because for as long as there have been feminist movements, there have been industries trying, with…moreIt's hard to say whether it's a necessary evil, because for as long as there have been feminist movements, there have been industries trying, with varying amounts of cycnicism, to cash in on them. It's almost impossible to think of feminist movements without also thinking of the mediated, consumer images that have always gone along with them—I'm thinking about Virginia Slims ads, or the Spice Girls, or any of the number of products and celebrities that have aligned themselves with the words "feminist" or "empowering."
I certainly think that marketplace feminism has a role to play in raising the profile of feminist movements and amplifying concerns. The trick is to make sure marketplace feminism can also be harnessed to draw attention to feminist issues that don't get much play in the marketplace or the mainstream media. The endgame of, say, something like the Bechdel Test isn't to just have more movies squeak over a very low baseline—it's to foment systemic change wherein we value, and fund, and amplify women as creators in places like Hollywood where the institutions tend to be very gendered and very entrenched.(less)
Andi Zeisler Oh my gosh, there are so many good (terrible) examples. There's an ad from the 1970s for Massengill douche that's definitely extra-special (I can't…moreOh my gosh, there are so many good (terrible) examples. There's an ad from the 1970s for Massengill douche that's definitely extra-special (I can't figure out how to post a photo, or I would). But suffice it to say that Massengill branded its douche as "Freedom Spray" and included a sort of campaign-style button in the ad. (less)
Average rating: 4.01 · 6,463 ratings · 571 reviews · 5 distinct worksSimilar authors
We Were Feminists Once: Fro...

4.15 avg rating — 2,004 ratings — published 2016 — 9 editions
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Feminism and Pop Culture

3.82 avg rating — 786 ratings — published 2008 — 7 editions
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The Big Feminist BUT: Comic...

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3.19 avg rating — 295 ratings — published 2013 — 4 editions
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Girl Zines: Making Media, D...

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4.09 avg rating — 150 ratings — published 2009 — 6 editions
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Bitchfest: Ten Years of Cul...

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4.04 avg rating — 3,245 ratings — published 2006 — 3 editions
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“Treating feminism like it's a personal accessory that just isn't appropriate anymore obscures the places where feminism hasn't made strides for people who still need it.”
Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement

“The rise of feminist underpants is a weird twist on Karl Marx's theory of commodity fetishism, wherein consumer products once divorced from inherent use value are imbued with all sorts of meaning. To brand something as feminist doesn't involve ideology, or labor, or policy, or specific actions or processes. It's just a matter of saying, 'This is feminist because we say it is.”
Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement

“The diversity of voices, issues, approaches, and processes required to make feminism work as an inclusive social movement is precisely the kind of knotty, unruly insurrection that just can't be smoothed into a neat brand.”
Andi Zeisler, We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement

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