Goodreads asked Kelly Harrison:

Where did you get the idea for your most recent book?

Kelly Harrison I originally thought about 30 B4 30? as an idea for a blog, about 8 years ago. I had read a couple of chick lit books on holiday and didn't think they particularly spoke to me. I wanted to create a novel that was light, sexy and funny, but hopefully wasn't too predictable.
The idea was that it would be a good weekly series, with me writing a chapter a week. However life and a full time job meant it was just too difficult for me to commit to at the time. But I didn't forget the idea, and came back to it when I had a career break in 2012-13.

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