Kayla asked Nicholas D. Kristof:

I've started reading A Path Appears-and while I haven't finished it yet- I think the comparison of non-profit employee pay to for-profit is an excellent point. I agree that better employee benefits would attract talented professionals for the longer term and operating similar to a for-profit may lead to greater success. What steps do you think need to be taken to change the perception of how funds should be allocated?

Nicholas D. Kristof I think in general we should fuss less over the distinction between for-profit and non-profit enterprises. What matters isn't an entity's tax status but its impact. Non-profits have lots to learn from for-profit companies about scaling up, about marketing, about metrics and bang for the buck. And for-profits have much to learn from non-profits about values and doing good, which is increasingly important for recruitment and retention of workers even in the corporate world. My hunch is that over time we'll see more double- or triple-bottom-line companies that are hybrids--for profit companies that have a central aim of doing good.

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