Glynnis Campbell
What an intriguing question! I guess that depends on how you interpret "favorite." The most effective and exciting way is running a BookBub Featured Deal on another book in the same series, because that gives a big boost to the new release. Something that's satisfying to me is creating fun countdown posts to the release date. But probably the most enjoyable launch would be a big party with lots of readers and chocolate and champagne!
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Kimberly
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Glynnis Campbell:
Hmmm...I never know what to ask....ummm.....what character of yours is your favorite?
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