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Kirsten Hacker asked this question about The Midnight Library:
Why are 50% of the reviews from the past couple of days less than three stars, yet this book has an overall rating of 4.31 stars? Is this book a magnet for paid-for reviews while those who spend their hard-earned money on it don't like it?
Peter Ro The book is simply reaching people that aren't its target audience by virtue of its soaring popularity. If we think of this book as any other product,…moreThe book is simply reaching people that aren't its target audience by virtue of its soaring popularity. If we think of this book as any other product, we can understand the dip in popularity as just a natural trend as the book hits the edge of its target audience. The word-of-mouth marketing it's receiving is putting it into the attention space of those not necessarily its target audience. Those people recognize its execution, but don't resonate with the product well enough to give it a "four." I think it's also a bit of counterculture backlash hipsters like myself do that sort of downplay overhyped media. Never talk up a comedian; never talk up a book that is neither a masterpiece nor has a mass appeal.(less)
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The Midnight Library
by Matt Haig (Goodreads Author)
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