John Calia asked Allison Hurd:

Hi, Allison. I've become an admirer of the way in which you have generated interest and kept the momentum of the SFFBC. Like you, I am also an author. I've just completed my 2nd book and I'm getting ready to go to market. I wonder if you would be open to a virtual coffee break so I can learn a bit about how you have maintained a social media presence on Goodreads. I am available most days. What's best for you? J

Allison Hurd Hi John,

Thanks! Anna and I are both very passionate about maintaining a place for folks who love the genre. I can answer you question quite succinctly--participate! Find a group or a conversation that pulls you in as an active and enthusiastic participant. Whether that's with us or elsewhere, consistent dialogue builds relationships which is really what social media does in terms of furthering personal or professional goals. If you're having fun, engaging and interested in the people around you, they tend to reciprocate! Good luck!

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