Goodreads asked Chip R. Bell:

Where did you get the idea for your most recent book?

Chip R. Bell The inspiration for my newest book (Sprinkles: Creating Awesome Experiences Through Innovative Service and due out in February, 2015) came from my three granddaughters. They taught me that a great cookie becomes a really special cookie only when adorned with sprinkles, icing or cherry. Service is the same. Customers want their experiences to be more than great…they want them special. As customers, we like great service; but we love service that takes our breath away--the kind that leaves us “awed” not just “wowed.” This new book is about how to deliver an experience as enchanting and memorable as a special cookie.

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