Kavita asked James J. Cudney:

Hi James, my question is actually about blogging. I'm looking into a career in medical writing and a few people within my network have suggested establishing a blog, as a means to illustrate not just writing style but versatility. How do you stay relevant and intriguing to your audience? What determines what you choose to post? (Side note: your blog is very organized)

James J. Cudney Hi Kavita. Thank you very much for the compliment. I agree with writing a blog as a helpful start. All social media tools will be useful to get your voice heard as well as to develop your personal style. Some readers/followers prefer shorter segments on Instagram or Pinterest; others like full articles with images and links on a blog. You'll find it varies, but do what's best and most natural for you -- authentic usually wins out in the end. I follow other blogs and focus on new book releases in my genres, as that helps me see what other readers are looking for... then I can determine my content. Starting broad and working toward detail is usually best... throw a wide net, find a few solid followers, then develop targeted topics. Good luck.

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