Christian
asked
Nir Eyal:
Hooked has had a huge influence in promoting a product management framework based on an addiction model - not surprisingly, we are seeing addiction issues surfacing with users. Your new book - which I haven't read yet - seems to be an attempt to reconcile yourself with your past. What else has changed in your product development approach?
Nir Eyal
As the subtitle makes clear, Hooked is about "How to build HABIT-forming products." A common misperception, which I address in the book, is that the book is for creating addictions. IT IS NOT! Addictions and habits are not the same things.
Addictions, by definition, are always harmful. Habits, on the other hand, can be good or bad.
Hooked was written to help companies design products to build healthy habits (as I describe in the section of Hooked on ethics) While Indistractable is about how to break bad habits.
I figured who better to reveal the Achilles' Heel of distraction and how to get the best our of tech, than someone who understands these products from the inside.
Addictions, by definition, are always harmful. Habits, on the other hand, can be good or bad.
Hooked was written to help companies design products to build healthy habits (as I describe in the section of Hooked on ethics) While Indistractable is about how to break bad habits.
I figured who better to reveal the Achilles' Heel of distraction and how to get the best our of tech, than someone who understands these products from the inside.
More Answered Questions
Diane Hernandez
asked
Nir Eyal:
First, you taught advertisers how to distract us in Hooked. Then, you wrote a book on how to be Indistractable. It sounds that you moved from the Dark Side toward the Light. Would you consider yourself a reverse Darth Vader? Or do you have a darker plan for your next book?
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