Cynthia Shannon
Cynthia Shannon asked Robin Sloan:

I loved how Penumbra was all about the tech and book worlds colliding. As an author with a background in tech, how do you think the publishing industry - most notably booksellers - can adapt to the changing times?

Robin Sloan You know, I think the secret is actually in not adapting *too* much -- not chasing the latest trends, the freshest apocalypse -- but rather doubling down on what makes a physical space stocked with books special. There is an element of zigging where everyone else is zagging that I see in many of my personal favorite stores here in the Bay Area -- City Lights Books, Green Apple, Copperfields, etc. -- all of which continue to be quite successful.

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